Round Price
The missing information
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The Problem
A mere cent
PP really works
Building blocks
6 ways to lose money
Lazy brains
Need for categories
Charming illusion
Anchoring
Back to scholl
A little help from tech
The Solution
Corollary: Simplicity
Key definitions
Elements of the expression
The pursuit of simplicity
Simple vs. Complicated
Round price
Just-below price
“Discount”
PRP Format
But which limit?
5% ?
1% ?
Exclusivity associated with simplicity
Advanced topics
The 3-significant-figure case
The not rounding of 5-ending at the limit
The size of the step
Considerations about key definitions
Acceptable, recommended and variants
Bases other than 10
Tools
Price Rounder
For Android
For Apple (iOS)
Price Rounder mini
Price Rewriter
Playful exercises
Externalities
Risk for the illusion-based business
Change in inflation
The Movement
The Organization
How to help
For, against and variants
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