Round Price

The missing information
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  • The Problem
    • A mere cent
    • PP really works
    • Building blocks
    • 6 ways to lose money
      • Lazy brains
      • Need for categories
      • Charming illusion
      • Anchoring
    • Back to scholl
    • A little help from tech
  • The Solution
    • Corollary: Simplicity
    • Key definitions
    • Elements of the expression
      • The pursuit of simplicity
      • Simple vs. Complicated
      • Round price
      • Just-below price
      • “Discount”
      • PRP Format
      • But which limit?
        • 5% ?
        • 1% ?
        • Exclusivity associated with simplicity
      • Advanced topics
        • The 3-significant-figure case
        • The not rounding of 5-ending at the limit
        • The size of the step
        • Considerations about key definitions
        • Acceptable, recommended and variants
        • Bases other than 10
  • Tools
    • Price Rounder
      • For Android
      • For Apple (iOS)
    • Price Rounder mini
    • Price Rewriter
    • Playful exercises
  • Externalities
    • Risk for the illusion-based business
    • Change in inflation
  • The Movement
    • The Organization
    • How to help
    • For, against and variants
  • News
  • Language switcher

PRP Format

[Explanations for Preceded-by-Round-Price Format or shortly known as WRP Format]


≪ "Discount"
But which limit? ≫

Price Rounder mini

Please type a price like $199 or 3,89 €:
 
  x
 


Suggested presentation:

Price Rounder mini

Digite um preço como R$199 ou 3,89 €:
 
  x
 


Apresentação sugerida:

Price Rounder (full edition)


For Google Android

For Apple iOS
For Microsoft Windows 10

Price Rounder (edição ampla)


Para Google Android

Para Apple iOS
Para Microsoft Windows 10